
Information & Tips
7 Februari 2025
Understanding E-Logistics and Its Role in E-Commerce
The rise of e-commerce in Indonesia has significantly increased the demand for efficient logistics. This rapid growth is closely tied to the logistics sector, which manages the movement of goods from producers to consumers.
In the e-commerce industry, logistics processes are often referred to as e-logistics. It involves digital technology to streamline goods delivery, making it more efficient than conventional logistics.
E-logistics simplifies the process by eliminating the need for large warehouses and intricate distribution systems. As a result, e-commerce platforms can better focus on marketing and inventory records while working with logistics companies to guarantee on-time delivery.
The Growth of E-Logistics in Indonesia
E-logistics is less known in Indonesia as most logistics processes are still carried out manually. This contrasts with a report by Merchant Machine, a UK-based research institution, which found that Indonesia is the fastest-growing e-commerce market in the world.
In 2018, Indonesia’s e-commerce grew by 78%, significantly surpassing Mexico’s (59%) and the Philippines’ (51%). It clearly demonstrates the immense potential of e-logistics in Indonesia.
Despite its growth, e-commerce in Indonesia still encounters several obstacles, such as inadequate infrastructure, economic instability, and geographical barriers to delivering goods to remote regions.
E-Logistics to Simplify Consumer Experience
E-logistics’ features are different from those of conventional logistics. They include:
Unlimited Reach
E-logistics removes distance limitation, allowing sellers to reach buyers anywhere, even in remote areas, without physical stores. The Internet allows anyone to sell products anytime, anywhere, to anyone.
With 24/7 availability, e-commerce platforms make transactions easy and enable small businesses to compete with larger companies.
Anonymous Transactions
In e-logistics, buyers and sellers can complete transactions anonymously. Such anonymity makes online transactions easier, supported by secure digital payments.
Buyers can make payments without revealing their identity, ensuring both security and convenience.
Digital Products
In addition to physical items, e-logistics enables the sale of digital products such as software, data, and digital content.
This expands the e-commerce services and creates new opportunities for digital businesses.
Benefits and Challenges of E-Logistics
E-logistics offers benefits like improved customer satisfaction through quick deliveries and cost savings.
It also supports online inventory management and strengthens partnerships with logistics providers to help businesses expand their market reach.
However, key challenges remain in Indonesia, such as inadequate infrastructure, including roads, internet connectivity, and computers, especially in remote areas.
The high cost of internet access further limits its implementation.
The Future of E-Logistics in Indonesia
As technology evolves and internet access becomes more widespread, Indonesia’s e-logistics has significant potential for growth. Government support in developing digital and physical infrastructure is surely essential to address connectivity and accessibility challenges.
In the future, e-logistics will play a pivotal role in driving e-commerce growth and positively impacting the national economy. This system may serve as the foundation for Indonesia’s online business growth.
About SELOG Services
One of Indonesia’s leading logistics companies is SELOG, a subsidiary of PT Serasi Autoraya and part of the Astra Group.
SELOG serves the needs of customers in end-to-end logistics through a series of diverse services. They range from Contract Logistics, Shipping Services, Shipping Agencies, Forwarding Agencies, Warehouse and Yard Management to Courier Services.
For heavy equipment, SELOG uses various modes of transportation with a guarantee of safety and efficiency. With its Warehouse Management System (WMS), customers can track their goods in real time and manage inventory.
Driven by the latest digital technologies, its services bring greater convenience to your business and are practical and efficient.
Additionally, with its Astra Fleet Management Solution (Astra FMS), SELOG is giving you an IT-backed, all-in-one solution for vehicle management.
For more information about SELOG services, visit www.selog.astra.co.id or contact (021) 26605333.

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